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This domain has the following in the web page, "Target consumers where they work, live and spend leisure time." We observed that the web page also stated " Elevator advertising is an effective and unforgetable way of reaching residents giving maximum impact on a captive audience." It also stated " Target and reach household decision makers through our digital signage network. Our creative team will create your ads for all our advertising products. We specialize in connecting businesses with their target audiences through a network consisting of residential, commercial, medical, educational and seniors buildings." The header had Nipissing University as the highest ranking keyword. It was followed by campus students, University of Ottawa, and digital signage which isn't as ranked as highly as Nipissing University. The next words the site uses is network. University of Toronto was also included and might not be understood by web crawlers.